As a step towards women empowerment and digital inclusion, Maryam Nawaz is officially launching the Rs. “e-Learn She Earn” programme in Punjab has been introduced with the target of 700 million.
The project is designed to teach thousands of women up-to-date digital skills, allowing them to obtain income from freelancing, online business and remote jobs. It will be implemented under the umbrella of the Punjab government’s policy to boost the role of women in the digital economy.
The project is expected to boost the employment of women, as well as technology-based entrepreneurship in the province, officials say.
What Is the “e-Learn She Earn” Program?
e-Learn She Earn is a free online digital skills training for women in Punjab.
This project is being implemented with the support of Punjab Skills Development Fund in partnership with Women Development Department Punjab.
The program provides 3-month online courses on different technology and freelancing subjects in free of charge.
It’s aimed at achieving financial independence for women, working online from home.
Purpose of the Program
The Punjab government wants to close the digital divide and provide economic opportunities to women through technology education.
Main Objectives
- Promote women’s economic empowerment
- Increase digital literacy
- Support freelancing and remote work
- Encourage online entrepreneurship
- Create sustainable income opportunities
It is believed that digital skills can enable women to access the local and international job markets.
Key Courses Offered
The emphasis is on skills that are relevant to the market and helps the participant enter the global freelancing industry.
Digital Marketing & E-Commerce
Participants will learn:
- Social media marketing
- Brand management
- Online advertising
- Product selling strategies
- E-commerce business management
Graphic Design
Women will receive training in:
- Visual content creation
- Branding design
- Social media graphics
- Creative software tools
Virtual Assistance
This course is designed for those who wish to pursue careers in remote administration such as:
- Email handling
- Scheduling
- Client communication
- Data management
Digital Customer Care
Training includes:
- Online customer support
- Professional communication
- Client relationship management
- Digital service handling
The courses aim to equip women to begin a freelancing career right after completing the course.
Exclusive Benefits for Selected Candidates
The Punjab government is providing various support facilities to the selected participants, such as removing financial and technical barriers.
Free Laptops
Eligible women will receive laptops to support professional digital work and online learning.
Monthly Stipends
Participants will receive financial assistance during the training period.
Internet Access Support
The initiative also includes internet support to ensure uninterrupted online learning.
Professional Certification
Participants who successfully complete the course will be awarded recognised certificates.
These benefits are designed to bring the program to the reach of women under various socio-economic statuses.
Eligibility Criteria
To apply, women interested should meet the following basic requirements.
Age Limit
- Generally between 15 to 35 years
- Some specialized tracks may allow applicants up to 40 years
Residency
Applicants must be permanent residents of Punjab with:
- Valid CNIC
- Or B-Form
Educational Qualification
Minimum education requirements may include:
- Matric
- Intermediate
- Depending on the selected course
How to Apply for the Program
Eligible individuals are invited to apply online via the official government websites.
Main Registration Portal
Applications for the digital skills program are to be received by:
e-Learn She Earn Portal
PSDF Enrollment
Some technical and rural-focused courses may also be available through:
Punjab Skills Development Fund
Applicants may need to complete an assessment test during the selection process.
Why This Initiative Matters
“e-Learn She Earn” is an interesting initiative whereby women in Pakistan can participate in the economy using technology.
Benefits for Women
- Financial independence
- Flexible work opportunities
- Access to global freelance markets
- Improved digital literacy
- Entrepreneurship support
Freelancing and remote work through digital platforms are fast emerging avenues that could provide women with sustainable jobs, particularly those that cannot work outside their homes, experts say.
Growing Freelancing Opportunities in Pakistan
Over the past few years, the freelancing sector in Pakistan has grown immensely with thousands of freelancers getting paid online.
Popular freelancing fields include:
- Graphic design
- Content writing
- Digital marketing
- Customer support
- Web development
- Virtual assistance
Skill development programmes are now increasingly supported by the government, and are working to equip the youth and women with the necessary skills to take advantage of these opportunities abroad.
The opening of the Rs. The ‘e-Learn She Earn’ is a great initiative by Maryam Nawaz to empower women through technology and digital education that reaches 700 million people.
The program is expected to benefit thousands of women who are looking to pursue a career in the freelance industry and online businesses, and provide them with free professional training, laptops, stipends, internet support, and certifications.
Such initiatives can be pivotal in boosting women’s employment and inclusive economic growth in Punjab and are important to the continued development of Pakistan’s digital economy.
